POET GmbH geared up for the future

09. January 2018



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 (Karlsruhe, 05 January 2018) Following a planned management buy-out, as of 1 January 2018 Gerlinde Wiest-Gümbel and Reiner Haas are the sole stockholders of POET GmbH, located in Karlsruhe. “As CEOs we have proved since 2012 that we can direct the company in terms of operations and strategy and expand it with the support of our wonderful employees” says Gerlinde Wiest-Gümbel, managing partner of the company. “We will continue on our course. There will be no changes for our customers or for our 140 employees: daily business will be as usual.

POET GmbH has its roots firmly anchored in e-business: the company helps its customers to set up and operate customized e-commerce solutions. “We make sure that not only the online store is stable and functions reliably and is future-proof, but all the related systems and processes as well. We also have an eye to improving product data quality” explains Reiner Haas, also managing partner of the company.

In 2014, together with Karl G. Linder, Gerlinde Wiest-Gümbel and Reiner Haas acquired all shares of POET AG, as it was then called. After three successful years Karl G. Linder withdrew as shareholder at the beginning of the year. “Our plan included the two-stage management buy-out from the beginning. We wanted to develop POET and make it into a company geared up for the future. We succeeded in that” Karl G. Linder explains, who gave the CEOs his support as investor, shareholder and consultant.

And that is also the view of Reiner Haas: “With the dynamic support of Mr Linder we have made POET into a stable, but adaptable, e-commerce company that is continually adapting to its customers’ needs. And on that basis we can look to the future with confidence.”


POET GmbH, with its headquarters in Karlsruhe, has focused on the e-commerce segment since 1993. Using platforms from market leaders, the company creates customized e-commerce solutions for its customers. The company utilizes the whole SAP Customer Engagement and Commerce (SAP CEC) portfolio as well as product information management (PIM) solutions from Stibo Systems.

POET integrates solutions throughout the whole value added process - from goods management systems, supplier integration and online stores to marketing automation as well as sales and service management. The portfolio of POET – as a Hybris Extend Partner – also includes a proprietary module for flexible data import and export. It allows product data to be exchanged and quality control to be carried out at the interface between manufacturer, distributor and customer.

In addition POET offers 24/7 shop hosting with a 24/7 hotline with professional support operated from its own ISO certified data center.

Its 140+ employees at the sites in Karlsruhe (Germany) and Alexandria (Egypt) have already successfully implemented digitization projects for more than 100 customers from commerce and industry. POET GmbH is SAP Hybris Platinum Partner, SAP Gold Parter and Stibo Systems Partner.

Gerlinde Wiest-Gümbel and Reiner Haas are the sole stockholders of the Karlsruhe company POET GmbH

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